Bringing the Spirit of Holiday Hosting to the Digital Shelf
Role
Art Direction • Campaign Development • Visual Design
Deliverables
Homepage Banners • Amazon Storefront Campaign
The Insight
Holiday beauty shopping isn't just about purchasing products—it's about preparing for meaningful moments. Whether hosting a gathering, attending a celebration, or selecting the perfect gift, consumers are often shopping with an experience in mind rather than a product alone.
The campaign was inspired by the modern host: someone who values effortless elegance and thoughtful details, creating memorable moments throughout the holiday season.
Creative Direction
To bring this idea to life, the visual direction focused on warmth, sophistication, and understated celebration. A palette of rich gold tones introduced a sense of seasonal luxury while remaining true to Julep's minimalist brand aesthetic. Handwritten typography added a personal touch, evoking the feeling of handwritten invitations, gift tags, and holiday notes.
Together, these elements created a cohesive visual system that felt festive, approachable, and distinctly Julep. The resulting mood board served as the foundation for a storefront experience designed to inspire discovery, gifting, and holiday preparation.
FINAL ASSETS
FINAL AMAZON BRAND STORE
Outcome
The final campaign was implemented across Julep's Amazon storefront during the holiday shopping season, creating a cohesive digital experience that connected seasonal storytelling with product discovery.
Key Contributions
Developed the campaign concept and visual direction
Art directed the seasonal mood board and creative system
Designed a cohesive suite of homepage banners for Amazon implementation
Translated brand strategy into a unified holiday campaign experience
Balanced commercial objectives with elevated brand storytelling